Marketing

Career Management: A New Business Priority

Post by
Lev Koval
Career Management: A New Business Priority

Your employee career development strategy directly drives talent retention and business performance. Organizations that implement employee-directed career management programs consistently outperform competitors by developing crucial capabilities faster, reducing costly turnover, and strengthening workplace culture. These programs send a powerful signal to employees: their employer values their professional growth and is invested in their long-term career success.

Intangibles Drive Business Outcomes

Human Resource leaders face relentless pressure to optimize workforce productivity and cost-efficiency. While many HR departments implement AI and data analytics to enhance existing models, they often overlook crucial intangibles like company culture, growth opportunities, and employee engagement.

Traditional business thinking treated these elements as nice-to-haves, not need-to-haves. However, the competitive landscape has fundamentally changed. The impact of these intangible assets on organizational performance has grown dramatically, reshaping business priorities in the process. With in-demand talent becoming increasingly scarce and a new generation of workers expecting more from employers, companies can no longer afford to treat career development as optional.

In a talent-scarce economy, organizations must find better ways to attract and engage their workforce to drive sustainable growth. The evidence shows that employees prioritize development opportunities above nearly all other factors and won't hesitate to leave organizations that fail to provide them.

Employee-Directed Career Management Delivers Measurable Results

By establishing career management systems that employees can personalize and control directly, businesses empower their workforce to grow within the organization rather than seeking opportunities elsewhere. The data supporting this approach is compelling:

Lower Hiring Costs Through Internal Mobility

Hiring and onboarding new employees costs at least $19,000 per position and can reach up to twice an employee's annual salary. With nearly 75% of your workforce interested in upskilling opportunities, internal mobility significantly reduces these expenses.

Hiring and onboarding new employees is expensive. By improving internal mobility through upskilling and reskilling opportunities, something nearly three quarter of your workforce is interested in pursuing, you could lower hiring costs by at least $19,000 and up to 2x an employee’s salary.

Employee Growth Directly Increases Productivity

Organizations that prioritize individual professional development make employees feel supported in their unique career journeys, leading to measurable increases in productivity and retention.

Today’s workers are prioritizing career growth and development opportunities above all else, and aren’t afraid to change employers to get ahead in their careers. This means organizations will have to compete for future talent on more than just salaries and benefits. An employer’s investment into an employee directed career management solution that offers upskilling and reskilling programs could contribute to an increased employee productivity and better talent retention.

Developing Capability Rapidly Creates Competitive Advantage

As skill gaps widen and innovation accelerates, companies investing in their current workforce build a more agile team that responds to market changes more effectively without constantly sourcing new talent.

Talent is becoming scarce. Specialized skills are in high demand. Improving talent mobility by offering employee directed upskilling and reskilling opportunities will result in lower hiring costs (see first point), shorter onboarding times (because they already know the processes, culture and people) and improved interdepartmental collaboration (something 83% of leaders say is critical to launch projects successfully today).

Inclusive Career Development Enhances Brand Value

Organizations with growth plans for all employees experience nearly twice the cash flow per employee, while those employees are three times more likely to become leaders. Conversely, 64% of consumers stop engaging with brands after hearing about poor employee treatment.

Organizations that have a growth and management plan for all of their employees (with equal opportunities given across diverse and inclusive teams) experience nearly twice the cash flow per employee and those employees are three times more likely to become leaders. On the other hand, 64% of consumers (in addition to current employees and future talent) stop engaging with the brand after hearing of poor employee treatment, which means managing the employee experience is just as important as managing the customer experience, and will unequivocally affect brand value.

How can Thrive help?

Thrive helps you leverage your greatest asset: your people. Our career management and redeployment solutions give employees full career autonomy while matching them to in-demand roles within your organization.

We drive internal mobility through:

  1. State-of-the-art career pathing software
  2. Tailored learning journeys and course recommendations
  3. Partnerships with leading education providers
  4. Career aligned certificate programs

Career Management Drives Business Performance

People and by extension organizations, perform best when they feel valued, empowered and supported to grow. As innovation accelerates and skill gaps widen, demand for specialized talent will continue to grow. Organizations that differentiate themselves through transparent, proactive approaches to individual career development will capture this vital talent segment that prioritizes growth opportunities above all else.

As your partners in outplacement solutions, we go beyond implementing career management strategies and support your workforce with an integrated career development platform that can support them at every stage of their journey. If you're an HR leader looking to offer modern career management solutions, contact us today for a free demonstration of what Thrive can do for your organization.

Let's chat about supporting your
people with Thrive.

sales@thrivemycareer.com

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