Thrive Wordmark Logo

Thrive
Brand Style Guide

Thrive is a career wellness platform designed to help people advance their careers. Organizations of all sizes work with Thrive to simplify their outplacement, redeployment, and career management needs to give employees a competitive advantage in advancing their careers.

Primary Palette

thrive purple
#3d273b
Dark
#52344f
Dark
#674263
PRIMARY
#765472
TINT
#856782
tint
#947a91
tint

Secondary Palette

Optional usage
#ba1460
Dark
#d1176c
Dark
#e91a78
PRIMARY
#eb3085
tint
#ed4793
tint
#ef5ea0
tint
#42a288
DARK
#4ab699
DARK
#53cbab
PRIMARY
#64d0b3
tint
#75d5bb
tint
#86dac4
tint
#70acb6
DARK
#7ec1cd
DARK
#8cd7e4
PRIMARY
#97dbe6
tint
#a3dfe9
tint
#aee3ec
tint
#bf9820
DARK
#d7ab24
DARK
#efbe29
PRIMARY
#f0c43e
tint
#f2cb53
tint
#f3d169
tint

Typography Palette

HEADING & PARAGRAPH
Black
#000000
Dark Grey
#545454
Grey
#737373
Light Grey
#a6a6a6
Light Grey 2
#d9d9d9
Thrive Purple
#674263

Typography Styles

Font - Inter

Headings - Inter

Aa Bb Cc Dd Ee

Display
64px

Aa Bb Cc Dd Ee

Heading 1
48px

Aa Bb Cc Dd Ee

Heading 2
40px

Aa Bb Cc Dd Ee

Heading 3
34px

Aa Bb Cc Dd Ee

Heading 4
20px
Aa Bb Cc Dd Ee
Heading 5
18px
Aa Bb Cc Dd Ee
Heading 6
12px

Paragraph - Inter

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of  type and scrambled it to make a type specimen book.

Paragraph Large
22px

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of  type and scrambled it to make a type specimen book.

Paragraph Normal
16px

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of  type and scrambled it to make a type specimen book.

Paragraph Small
14px

Buttons

Button Primary

Submit
Button Primary
Submit
Button Outline
Submit
Button Outline
Submit
Button Outline

Button Secondary

Logos

Logos are svg files