Thrive
Brand Style Guide
Thrive is a career wellness platform designed to help people advance their careers. Organizations of all sizes work with Thrive to simplify their outplacement, redeployment, and career management needs to give employees a competitive advantage in advancing their careers.
Primary Palette
thrive purple
#3d273b
Dark
#52344f
Dark
#674263
PRIMARY
#765472
TINT
#856782
tint
#947a91
tint
Secondary Palette
Optional usage
#ba1460
Dark
#d1176c
Dark
#e91a78
PRIMARY
#eb3085
tint
#ed4793
tint
#ef5ea0
tint
#42a288
DARK
#4ab699
DARK
#53cbab
PRIMARY
#64d0b3
tint
#75d5bb
tint
#86dac4
tint
#70acb6
DARK
#7ec1cd
DARK
#8cd7e4
PRIMARY
#97dbe6
tint
#a3dfe9
tint
#aee3ec
tint
#bf9820
DARK
#d7ab24
DARK
#efbe29
PRIMARY
#f0c43e
tint
#f2cb53
tint
#f3d169
tint
Typography Palette
HEADING & PARAGRAPH
Black
#000000
Dark Grey
#545454
Grey
#737373
Light Grey
#a6a6a6
Light Grey 2
#d9d9d9
Thrive Purple
#674263
Typography Styles
Font - Inter
Headings - Inter
Aa Bb Cc Dd Ee
Display
64px
Aa Bb Cc Dd Ee
Heading 1
48px
Aa Bb Cc Dd Ee
Heading 2
40px
Aa Bb Cc Dd Ee
Heading 3
34px
Aa Bb Cc Dd Ee
Heading 4
20px
Aa Bb Cc Dd Ee
Heading 5
18px
Aa Bb Cc Dd Ee
Heading 6
12px
Paragraph - Inter
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Paragraph Large
22px
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Paragraph Normal
16px
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Paragraph Small
14px
Buttons
Button Primary
Button Secondary
Logos
Logos are svg files
.svg)
.svg){kind=icon}