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Thrive Brand Guidelines

Thrive Career Wellness is on a mission to help people move their careers forward through technology-enabled career support solutions.

Through its AI-powered platform and modern workforce solutions, Thrive provides scalable, personalized support to organizations and individuals across Canada and jurisdictions globally.

Working with private and public organizations, including regional delivery partners and employment service providers, Thrive bridges the gap between traditional career services and the changing needs of today’s workforce.

Thrive Career Wellness

“Thrive Career Wellness” is the full brand name of the platform, and is always spelled with a capital “T”. When deemed appropriate variations can include “Thrive Career Wellness Platform”, or “Thrive Platform”.

Thrive

“Thrive” is what is used commonly when referring to the Thrive Career Wellness Platform or Thrive Career Wellness Inc. It is most frequently used when either the legal entity or full brand platform has already been referenced visually or in text.

Thrive Career Wellness Inc.

“Thrive Career Wellness Inc.” is the legal entity of the business and should be used for any legal documentation or appropriate submission forms.

Primary Palette

thrive purple
#3d273b
BACKGROUND
#52344f
Dark
#674263
PRIMARY
#765472
TINT
#856782
tint
#947a91
tint

Secondary Palette

Optional usage
#947a91
PURPLE
#d59a41
ORANGE
#c2c052
GREEN
#27316a
NAVY
#b4d8f1
BLUE
#f7cee3
PINK

Typography Palette

HEADING & PARAGRAPH
Black
#000000
Dark Navy Header
#171f32
Dark Grey Header
#434343
Paragraph Grey
#52555e
Light Grey 2
#d9d9d9
Thrive Purple
#674263

Typography Styles

Font - Plus Jakarta Sans

Font - Inter

Headings - Plus Jakarta Sans Extra Bold

Aa Bb Cc Dd Ee

Display
64px

Aa Bb Cc Dd Ee

Heading 1
48px

Aa Bb Cc Dd Ee

Heading 2
40px

Aa Bb Cc Dd Ee

Heading 3
30px

Aa Bb Cc Dd Ee

Heading 4
20px
Aa Bb Cc Dd Ee
Heading 5
18px
Aa Bb Cc Dd Ee
Heading 6
12px

Paragraph - Inter

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of  type and scrambled it to make a type specimen book.

Paragraph Large
20px

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of  type and scrambled it to make a type specimen book.

Paragraph Normal
18px

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of  type and scrambled it to make a type specimen book.

Paragraph Small
14px

Buttons

Button Primary

Button Secondary

Logos

Logos are svg files

Secondary
Icon (BG)

Stacked
Icon (BG)

Powered
by Thrive
Wordmark

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